Privacy Policy

Introduction

Welcome to Naturely ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the "Service"). Naturely is designed to help children learn through interactive conversations with nature by using AI to create engaging educational experiences.

Information We Collect

Information You Provide

• Photos: Images you capture or select to create character personalities
• Voice Data: Audio recordings during conversations with AI characters (retained for 14 days only)
• Conversation Transcripts: Text records of your interactions with AI characters

Information Automatically Collected

• Usage Analytics: General app usage patterns and interaction data to improve our Service
• Device Information: Device type, operating system, and app version
• Performance Data: Technical data about app functionality and error reports

Information We Do NOT Collect

We do not collect or store:

• Personal identifying information (name, address, phone number, email)
• Location data
• Biometric data
• Payment information
• Social media profiles or contacts

How We Use Your Information

We use the collected information to:

• Provide Core Functionality: Generate AI personalities and enable conversations with nature objects
• Improve Service Quality: Analyze conversation patterns to enhance AI responses and educational content
• Technical Operations: Maintain app performance, fix bugs, and ensure security
• Product Development: Develop new features and improve existing functionality

Data Retention and Deletion

• Audio Recordings: Automatically deleted after 14 days
• Conversation Transcripts: Retained to improve the educational experience and AI performance
• Photos: Processed for character creation but not permanently stored with personal identifiers
• Analytics Data: Aggregated and anonymized data may be retained for product improvement

How We Share Your Information

We do NOT:

• Sell your personal information to third parties
• Use your data for advertising purposes
• Share conversation content for marketing

We may share information only in these limited circumstances:

• Service Providers: With trusted third-party providers who help operate our Service (AI processing, analytics platforms)
• Legal Requirements: When required by law or to protect rights and safety
• Business Transfers: In connection with any merger, acquisition, or sale of assets (with equivalent privacy protections)

Third-Party Services

Our Service integrates with:

• AI Processing Services: For generating character personalities and responses
• Analytics Platforms: For understanding app usage and performance
• Audio Processing: For speech synthesis and voice interaction capabilities

These services operate under their own privacy policies and security measures.

Children's Privacy

Naturely is designed for children's educational use. We are committed to protecting children's privacy:

• We do not knowingly collect personal information from children under 13
• Parents and guardians should supervise children's use of the app
• We encourage parents to review this Privacy Policy
• If we learn we have collected personal information from a child under 13, we will delete it promptly

Data Security

We implement appropriate technical and organizational security measures:

• Encryption of data in transit and at rest
• Regular security audits and updates
• Limited access to data on a need-to-know basis
• Secure deletion of audio recordings after 14 days

Your Rights and Choices

Depending on your location, you may have rights regarding your information:

• Access: Request information about data we have collected
• Deletion: Request deletion of your data (subject to technical limitations)
• Correction: Request correction of inaccurate information
• Portability: Request a copy of your data in a portable format

To exercise these rights, contact us at privacy@naturely.ai.

International Data Transfers

If you use our Service outside the country where our servers are located, your information may be transferred to and processed in other countries. We ensure appropriate safeguards are in place for such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of material changes through the app or other appropriate means. Your continued use of the Service after changes become effective constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: